So you thought having engaged employees was enough….well not exactly. Now, we know through research there are two types of engagement:
Rational: this speaks to the intellectual commitment people have to their organizations and the understanding they have of how they can help their companies succeed
Emotional: this speaks to that deep down connection people feel towards their organization. It also incorporates the fulfillment people derive from their jobs.
It is interesting to point out that in a recent study, emotional engagement is four times more valuable than rational engagement in driving performance and those that are committed perform 20% better and are 87% less likely to leave the organization.
What a financial impact! If you have employees that are emotionally engaged (committed) to your organization what would that mean to your bottom line?
So, it is about the heart over the mind……
How can you tell if your employees are emotionally connected to your organization and are performing at a high level?