Monday, February 2, 2009
1) Employees are nervous-Surveys can be as much about PR, as they are about research. Just by reaching out to the employees and touching base, you send a message of "We Care."
2) SpillOver Effect-In an earlier blog, I discussed the relationship between happy employees and happy customers...this is still the case and now it is even MORE important.
3) Build loyalty now-When this situation is better, employees will remember how the company responded in bad times.
4) It is relatively inexpensive-with so many online solutions and third party providers, data gathering can be very cost effective. Good bang for the buck.
5) Ability to rise from the ashes-by understanding what the issues are now (management, job satisfaction, etc) you can correct and emerge better and stronger!
6) Performance of Top Talent Matters-determining how loyal your top performers are is critical. Making sure they are taking care of NOW versus LATER is smart.
7) You may learn something you didn't know-In my experience when conducting employee surveys, if constructed correctly, you learn a great deal and even get some really cool suggestions.
So, get busy constructing your employee survey. Customization of questions is key. Stay tuned for a blog post on why questions should be customized and not copied from other organizations.
Thoughts? Please comment on your ideas regarding employee surveys!