Tuesday, August 18, 2009

Can Employee Engagement Lead to Job Growth?

I read a really good article in BusinessWeek, titled, It's Not the Economy StupidI found the excerpt below to be the most interesting:

Based on extensive, long-term research, Gallup has determined that less than 30% of the corporate workforce is truly engaged in its work. That's less than 30% of employees who work with passion and feel a profound connection to their companies. Yet employee engagement leads to increased customer engagement, which leads to real revenues and, eventually, more job opportunities for others.
This article really made me stop and think.  I have always known that a high level of employee commitment/engagement leads to increased customer loyalty which increases revenues.  But I never thought about taking that equation one step further to consider the ramification in our current economic situation.

By enjoying increased revenues through increasing engagement, companies can then hire more people.

So, in today's economic situation it makes perfect sense to PAY ATTENTION to your employees commitment to the organization. 

Another strong argument for paying attention to engagement is that innovation and creativity is higher with engaged employees.  Better innovation and creativity leads to better and improved solutions for customers and the organization.  As a result of the improved solutions, organizations then can sustain a competitive advantage over its competition.

So with the benefit of increased revenues and competitive advantage, why wouldn't you measure and track employee engagement/commitment?

GOT ENGAGEMENT?  What are your thoughts on this topic?
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