Our company believes that engagement is NOT a program but it is an integral part of the culture and leaders should encourage and reward "engagement" behaviors. We also believe that you must look at employee engagement along with customer engagement due to the relationship between the two, known as the Service Mirror or Spillover Effect.
So, if engagement is not an event or a program, but an integral part of the culture of the company....How do you LEAD an ENGAGED company?
1) You must understand what engages YOUR workforce because although there are many simlar engagement drivers from company to company, your strategy and culture are different. The order of those drivers may also be different. In other words, clearly defined expectations may be number one in your company and number six in another.
2) You must measure those drivers making sure you are delivering on those to your employees.
3) Understand what drives your customers engagement and align your deliverables around those.
4) You must measure those drivers making sure your are delivering on those to your customers.
5) Design rewards and performance management systems with engagement in mind, making sure engagement of employees and customers are a component of both.
6) Engagement is EVERYONE'S job. It's not just HR's job, it is not just management's job. Everyone is responsible for both employee and customer engagement.
7) Allow employees to make customer recovery decisions at the point of service failure. This gives the employee the authority (influences engagement) and potentially saves a dissatisfied customer from telling all their friends about the experience.
8) Leaders must communicate and behave in a way that lets employees know that the customer is first and is the center of everything you do....the KEY is walking the talk. Employees know the difference. They can sense a service culture.
This list is not exhaustive by any means, please help me add to this list from your own experiences in leading engaged companies.